Health and Safety Television.., Inspiring Wellness
The adage, “an ounce of prevention is worth a pound of cure”, is especially true when applied to safety and health care. But millions of Ghanaians engage in inappropriate lifestyles influenced by beliefs, attitudes and habits that are not so supportive of safety and health promoting practices. These practices have contributed to major funding pressures on the Ghanaian health-care system and have also allowed preventable diseases to end thousands of lives. Even though almost all TV stations in Ghana operated some amount of health content, there was no TV station or channel that specialized in full health and safety content. That is, what had been missing is a recognized national communication platform dedicated to informing and educating Ghanaians about how to live safer and healthier lives in a coordinated and consistent manner. It is against this backdrop that HSTV has been established to serve as a medium to promote physical, psychological and emotional well-being of all Ghanaians through education, advocacy, research and other interventions that will improve the wider social determinants of health and safety in the country.
To become the country’s most trusted source of informative, educational and entertaining content in the area of health and safety.
The mission of HS-TV is to contribute to national socio-economic development and wealth creation through (i) the promotion of individual lifestyle and behavioral model for improving safety, health and vitality; (ii) ensuring access to quality health and nutrition services for all people living in Ghana; and (iii) facilitating the development of a local health and safety industry.
HOW MISSION WOULD BE FULFILLED
The mission of HSTV will be fulfilled by creating, developing, producing and broadcasting programmes that communicate with people about real life issues, situations or living conditions that concern them, their families and the entire community with a view of stimulating a community-wide interpersonal and group communication and debate after exposure. In other words, HSTV programmes would enable stakeholders to simultaneously visualize and appreciate the declining health and safety status and trends in their homes and communities in a manner that will evoke emotional sentiments and inspire our target audience to advocate for change or feel empowered to change their own behaviour.
HSTV was incorporated under the Companies Code, 1963, (Act 179), as a limited liability company on 31st May, 2016. Certificate to commence business was also granted on 20th June, 2016. On August 15th 2016, HSTV was authorized to operate and establish a Nationwide Free-to-Air Direct-to-Home Single Channel Satellite Television Broadcasting Service.
OWNERS AND BOARD OF DIRECTORS
HS-TV is owned and operated by its principal investors, Professor Agyeman Badu Akosa and Joe Boateng. Professor Akosa is the Executive Director and Joe Boateng is the Director responsible for operations.
HSTV is governed by a 5 member board of directors comprising of:
- Mr. George Ankomah Mensah
- Professor Yaw Adu Gyamfi
- Mrs. Gifty Boni Beke
- Mr. Joe Boateng
- Professor Agyeman Badu Akosa.
TRANSMISSION AND COVERAGE
HSTV’s coverage is received nationwide on GTV Digital platform, GOTV platform and all digital TV boxes in Ghana. It began transmission on 5th August, 2017.
With a language format of 80% English and 20% Akan, HSTV operates a content quota of about 30% for general health which aims at improving the physical, psychological and emotional well-being of our target audience. In addition to this, watching entertainment shows regularly has proven to have a positive effect on the viewer’s mood by relieving the tension, anxiety, anger, and mild depression that often go hand-in-hand with stress. For this reason, 25% of HSTV programming time is allocated to stress relieving entertainment programmes such as dramas, movies, skits, sitcoms, sports and soap operas as well as music videos, reality shows, game shows and kiddie hour. Safety related to personal care and fire is allocated 15% and safety related to crime is positioned to attract another 15% of programming time. The remaining 15% is allocated to safety related to nature. These programmes would be presented in documentary, news, news magazines and talk show formats.